History

The fresh and shiny asphalt smelled of gasoline and promised unforgettable thrills but concealed dangers that only the bravest dared to face. In the paddocks, Rudolf and Bernard prepared for the challenge: two young talents with competitive fire in their hearts and a fierce ambition to leave their mark on history. They were not just drivers; they were dreamers, and every curve on that track symbolized freedom. In their minds, AVUS wasn’t just a racetrack, it was a symbol of speed, technology, and bravery. Each straight and each turn offered a chance to surpass their limits and carve their names into eternity. The roar of engines and the smell of burning oil were music, an anthem of modernity. 

It was precisely thanks to those memorable days and drivers like Rudolf and Bernard that the seed of an idea took root, something that captured the essence of AVUS, transforming it into a lasting legacy. A brand embodying technology, design, and high performance. Thus AVUS Racing was born, not merely as a tribute to this legendary track, a symbol of courage and innovation, but as an ongoing commitment to translating its greatness into products of extraordinary beauty, excellence, and quality. Each AVUS Racing wheel is a tangible tribute to this remarkable legacy.