An emotional choice

When you observe those clean, harmonious lines, time seems to stand still. Every detail tells a story of elegance, perfection, and passion, reflecting a unique and unmistakable style.

When you touch the smooth, flawless surface, you feel the care and precision of an uncompromising design. It’s more than just an object — it’s character, authenticity, and the expression of refined taste.

This is the emotion that makes a product unforgettable — the same one our designers and engineers feel when an AVUS wheel is born in their hands: a masterpiece of style that reflects your personality and your passions.

High-tech made in Italy

The production of AVUS Racing alloy wheels combines advanced engineering, cutting-edge technology, and rigorous quality controls to ensure safety, performance, and durability.

The process begins with design, supported by FEM simulations that analyse dynamic stress and static loads to eliminate critical points from the very beginning. The aluminium is then melted and shaped in steel moulds, followed by precision machining using computer numerical control systems. Each wheel undergoes strict testing, including X-ray inspections, rotary bending tests, and impact tests to ensure strength and reliability. Finally, the wheels are diamond-cut and powder-coated to protect against corrosion while preserving their aesthetics and quality over time.